BIGFlix, a part of Reliance Big Entertainment Ltd,India’s largest video-on-demand and movie rental service plans to bring some luck for the Bollywood audience this season. The portal gives you the chance to participate in LUCK…BY CHANCE Contest, a film by BIG Pictures & Excel Productions.

The first film promotion on the portal began with the Music of the Month contest that commence this week. The contest is a simple two step process towards your fate of wining autographed Luck…By Chance music CDs by Farhan Akhtar and Konkana Sen Sharma. Logging on to www.broadband.bigflix.comand answering two simple questions about the music of the film Luck By Chance is all it takes to put you in the line of destiny. 25 lucky people stand to win from the pool of lucky draws. The winners would be chosen by a lucky dip.

Speaking on this occasion, Mr. Kamal Gianchandani, COO, BIGFlix.com, said, “Luck by Chance’ is one of the most awaited movies this year with a very powerful star cast attached to the film. BIGFlix.com which is a destination for all film buffs shall be partnering to promote the film, which will include various initiatives on our acclaimed site and state-of-the-art stores. This film would mark the beginning of some brilliant new careers and it is very exciting for us to be able to be part of that”

A BIG Picture’s representative stated that -”We decided to go ahead with a music contest as the music of the film is already ruling the hearts of the people. Apart from this there will be more of such pre-release online marketing and publicity of the film’s music videos, trailers, downloads, movie previews, preview shows and contests. The activities will follow through the post release of the film with meet-n-greet events with the star cast at select cities.”

BIGFlix.com will promote Luck by Chance across all 112 stores in 10 cities in the country as well to the international audiences through its Video-on-Demand (VOD) site. The pre-release promotional activities will include online marketing and publicity of the film’s music videos, trailers, downloads, movie previews, preview shows, contests and continue with other promotional activities post the movie release like meet-n-greet events with the star cast at select cities.

The film which is set to release on the 30th of January is already ruling the music charts with ‘Sapnon Se Bhare Naina’ and ‘Baawre’, songs composed by Shankar, Ehsaan and Loy. Produced by BIG Pictures & Excel Productions, the film portrays different characters who come to the city with startling dreams in their eyes to make it big in Bollywood. Directed by Zoya Akhtar, the film stars Farhan Akhtar Juhi Chawla, Konkana Sen, Isha Shervani, Rishi Kapoor, Dimple Kapadia & has Hrithik Roshan in a special appearance.

So the next time you see a shooting star it’s either your luck is heading your way or you just won a CD autographed by Farhan and Konkona Sen Sharma!

Excel Entertainment’s and Big Pictures’ next ‘Luck by Chance’ slated to release on 30th January today launched their music. Directed by Zoya Akhtar and produced by Ritesh Sidhwani and Farhan Akhtar, ‘Luck by Chance’ stars Farhan Akhtar, Konkona Sen Sharma, Rishi Kapoor, Dimple Kapadia, Juhi Chawla, Sanjay Kapoor, Isha Sharvani and in a very special appearance Hrithik Roshan. The music has been given again by the trio Shankar, Ehsaan and Loy while the lyrics are by Javed Akhtar.

Luck By Chance is already making a mark with audiences since the trailers have hit the screens across cinema halls across the world. This will be Farhan’s second film after the very successful ‘Rock On!!’

Zoya, the film’s director, has this to say about the music,”I am really kicked with this album. I am an avid listener of music and have an extremely varied taste. I was extremely particular about getting the right sound and the perfect mood for each of the song situations. The film is set in the film industry so we have 2 tracks that are supposed to be part of a Hindi film soundtrack. Those 2 tracks are ‘Baawre and Pyaar Ki Daastaan’. Baware is “Rajasthan on acid”. It a very upbeat folk dance track fused with a break beat. It is also called the circus song as that is what it is picturised on. The visuals are a frenetic celebration of the Hindi movie item song and I wanted the track to be very Indian but have the pace of a trance track. We have used traditional manganyar singers from Rajasthan on the on the song.

‘Pyaar Ki Daastaan’ is a quintessential love song. It has a beautiful melody and the kick of the dhol that reminds us of tunes that are famous in love stories in the industry.

‘Yeh Zindagi Bhi’ has a different structure than what we are used to. It is the song that features the opening credits of the film. It has a trip hop influence.

‘O Rahi re’ is sufi classical in influence but instrumented with guitars.

‘Sapno Se Bhare Naina’ is a drum and base track with Indian classical vocals (raag bhairavi).

And finally the circus Baware remix the baware track remixed by the Medival Pandits. They have done a beak beat version of the track.

The process for great fun we spent 15 days and came up with 6 scrathes. These were the final tunes that went into the album. We never redid a single track. They were just perfect for the situations and the mood. It is a very eclectic album with something in it for everyone.

With an impressive track record of producing hit soundtracks together, Shankar, Ehsaan, Loy, Javed Akhtar, Ritesh Sidhwani and Farhan Akhtar, the team now comes out with the music of ‘Luck by Chance’. The album consists of six tracks… Yeh Zindagi Bhi, Baawre, Pyaar ki Daastaan, Yeh Aaj kya ho gaya?. Sapnon se Bhare Naina, O Rahi Re, and a Remix of Baawre done by the Medival Punditz.

Commenting on making music for this film, producer, Ritesh Sidhwani said, ” The experience of creating music for this film has been fascinating and exhilarating…and with a team like Shankar, Ehsaan, Loy and Javed Saheb the ride gets easier and much more fun. ‘Luck by Chance’ is a take on the Indian film industry and therefore the music had to be distinct and contemporary. I am sure you will enjoy this music more if you have already enjoyed ‘Rock On!!’ by the same music directors”.

Big Music Head Honcho Kulmeet Makkar says, “We are indeed proud to be associated with few of the most creative minds in the country like Farhan Akhtar, Ritesh Sidhwani and music directors Shankar, Ehsaan and Loy. If the success of ROCK ON!!!, is a measure to go by, we are sure that the music of LUCK BY CHANCE will be another impressive addition to our repertoire of great film music”.

‘Luck by Chance’ is about a slice of Bollywood life, in which Kismet plays a huge role. Here, notions of superstition, fate and destiny underline every life, as grand desires and opportunity converge to form strange patterns. ‘Luck By Chance’ is a contemporary tale set in a world desperate to escape its own reality.

The film is directed by Zoya Akhtar, produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment and presented by Big Pictures. Other credits include cinematography by Carlos Catalan, lyrics by Javed Akhtar, Costume by Arjun Bhasin and Aparna Chandra.

The fantasy sellers and the devoted audience, the insane love for cinema mixed with the eccentric notion of divinity and archaic beliefs; these are the contradictions that keep this world of hindi movies spinning. The stark reality of living in India juxtaposed with the fantastical world depicted on screen suddenly begins to make sense…

Sona arrives in Bombay with her dreams of becoming a film star. Wide-eyed but ambitious, she does whatever it takes, to make it. She lives on her own in a rented apartment - a luxury for most in this bustling city and spends her time with a motley crew of loyal friends whose lives are also entwined with Bollywood, each one in search of a bigger dream.

Vikram has just moved to the city, leaving the comforts of his parents’ Delhi home. He is a mover, he’s used to getting what he wants and is smart enough to know when to demand it and when to manipulate it. He’s young and handsome and full of promise. Sona begins to enjoy Vikram’s attention and affections; they develop a romantic relationship.

Rolly is a successful, though superstitious producer who only works with the biggest stars. He’s making a potential blockbuster launching the nubile Nikki Khurana, the 18-year-old daughter of the 70’s superstar, Neena. The hero of the film, Zaffar Khan, is Rolly’s favorite superstar. He was launched by Rolly and went on to become a huge draw at the box office.

The wheels of fate continue to spin favorably for Vikram, as elsewhere in the industry, havoc spreads on the sets of producer Rommy Rolly’s new film. Vikram is called in for an audition and uses this opportunity to the fullest.

The film is about a slice of Bollywood life, in which ‘kismet’ plays a huge role. Here, notions of superstition, fate and destiny underline every life, as grand desires and opportunity converge to form strange patterns.

In such an unpredictable climate is success and failure what others define for you or is it something you decide for yourself?

Luck By Chance is a contemporary tale set in a world desperate to escape its own reality.